The Scoop on Marketing

The subject of the email should be encouraging interesting or even catchy you can use for example an information gap. refer to some matter important for the user put the main information an answer to a question in the body of the email. Personalization The subject of the email may contain the recipients name or at least a gender variant. It is also worth addressing the recipient by name throughout the email this significantly increases the effectiveness. It is also simply nice because most of us probably like it when you write to us directly and this is probably the reason for the high effectiveness of personalized emails.

CTA direct the recipient what to do CTA is an abbreviation for Call To Action which is a call to action in Polish. It is a message at the end of the message that tells the recipient what Latest Mailing Database to do next buy click read listen…. In this way you almost lead the recipient by the hand and show him what to do with the information he has read. Different groups of recipients may react differently to different messages so its worth trying different versions and seeing which ones work best.

How to combine SEO and email marketing? Search engine optimization and email marketing are at first glance completely separate categories of activities. However you can run them in such a way as to improve SEO with email marketing and vice versa. Positioning as a source of knowledge about your users Knowing who visits your website what age your users are from what location or what phrases they enter in the browser you can better match the content of the message to them. Thanks to this emails will be more valuable to them and this will encourage them to buy.